On October 23rd 1977, the Shiino Musical Instruments Corporation, later Shiino Vesta FIRE Corporation and today Vestax Corporation, was incorporated with the intention to satisfy three core values. Values which, at the time of incorporation, the founders thought were not being satisfied by other manufacturers, design teams or creators within the music industry.
Finally exasperated by the then market environment, these founders sought to create a company that would light the way for progress, quality and innovation. A company that would satisfy the needs and expectations of consumers, altering the way in which the music industry moved forwards, particularly in regards to the manufacturing of quality instruments that promised to release artists from previous constraints to creative freedom.
Those three values, today still form the basis of all business activity at Vestax, with as strong an inclination as before ensuring that these values are upheld at all times. These values are;
- A total commitment to QUALITY. From the design and research level to the manufacture of each instrument and its many parts, the quality of all inputs should never be compromised.
- A total commitment to ORIGINALITY. Again from the commencement of design through to completion, each program, department, view, idea or concept is fully explored with an emphasis on innovation and creativity. A strong ongoing program of education and training for the entire Vestax team further reinforces this.
- A total commitment to MUSIC CULTURE. A total dedication to helping facilitate the growth of music culture is reflected in all areas of business at Vestax. This might be demonstrated by providing instruments that are highly innovative, or by expanding the features of a product to allow an new creative style to develop. The end result however, is that music culture benefits in a positive way, always.
Bursting with an enthusiasm to illustrate their dedication and passion, the founding team set about on a make or break course of discovery in the world of music. Designing and manufacturing by night and selling their products by day, the charged atmosphere was constantly bringing about challenging new concepts/ideas for new instruments and advances in manufacture that would eventually lead to some amazing high-end quality instruments.
Moreover a sense of belonging persisted, resulting in the creation of a technical focused team well linked to the customer. A team that would always be able to ensure that needs were being met and that new designs weren't without market potential. In the beginning, any concerns or complaints that came through about anything Vestax saw a quick and personal response by the President. Often making telephone calls to disgruntled customers, attempting to find out the problem and ensure that it was repaired, Mr Shiino set a precedent that instilled greater cultural values into this young team, and produced a consumer base that was fiercely loyal and trusting in new Vestax products.
Primarily working within Japan, and in the business of stringed instruments, the team came up with numerous cutting edge designs and processes that lead to a number of industry firsts.
Following incorporation, the team at Vestax set out to capture the hearts and minds of guitar enthusiasts the world over. Through Paco, a small speciality store in Tokyo, they produced a parts catalogue second to none. Every part possible was listed, and this little book went on to become an international parts bible. The parts business continued to grow allowing the team to look into the manufacture of custom guitars and parts. This exploration lead to the manufacture of custom guitar bodies, some of which eventually where exported to the USA for a select few outlets and producers.
As a novel idea, Vestax went into the production of mini guitars, produc